Kyle Bair – Student Highlight

Irwin, Pennsylvania is a good distance from the Sierra Nevada Mountains. There’s little chance anyone would confuse the two of them, but that is precisely the route that Practical Nursing student Kyle Bair took that brought him to United Career Institute Irwin Campus. “I was living in Lake Tahoe and going to Sierra Nevada College before I came to United Career.
Overall it was a good experience, but I moved back this way, and United was the closest school to me for what I wanted.” Kyle was working at a local nursing home as an aide when he decided to go back to school. “I knew helping people is what I’ve always wanted to do, and what better way to accomplish that than becoming a nurse.” Kyle started the fast-track Practical Nursing (LPN) program in June of 2020 and is set to graduate in June of this year.

We asked Kyle what his favorite part of the program has been so far, and he was quick to answer all of the curriculum and information he has absorbed. “I have a thirst for knowledge, and there is no shortage of that here, and so far, my favorite class has been A&P.” When it comes to instructors, he said, “they all have been very good, but if he had to pick his favorite it would be Tina Fenyus,” who he had for Pharmacology, Nutrition and Med Surg.

Kyle likes to think of himself as a nomad, so it’s no surprise his ideal occupation after graduating would be a travel nurse. In 5 years, he hopes his career is steady, and he has a lot of travel under his belt. When asked if he would refer a friend to United Career Institute, Kyle didn’t hesitate, “Absolutely! Nursing is tough, but I enjoy my classmates, and we support each other. This is a great school, and if you are willing to put the work in, the reward is well worth it!” United couldn’t be happier to have Kyle as one of our students.

If you’re looking for a fast-track, Practical Nursing program in Westmoreland County, then request information here!

The Benefits of Completing an Externship in Your Degree

Kudos to you for deciding to continue your education and earn a degree! It’s now time to decide what school and program will be the best option for you and your goals.

One of the aspects you may want to think about is whether there’s an externship opportunity that you can do while you earn your degree. An externship allows you to work in real-world environments while still in school and is beneficial for you and your career path. Continue reading to discover the top benefits of completing an externship!

Gain Valuable Experience

One of the main benefits of doing an externship while in school is that you can get hands-on, real-life experience in your selected career path. Learning the critical knowledge required to start your career is great; however, gaining hands-on experience allows you to take it to the next level and gives you an advantage as you apply for jobs. If an employer is considering two candidates, and one has real-world experience, and the other does not, they will most likely select the person who has experience.

Choosing a program that includes an externship and getting real-life experience are great resume builders. Add your externship experience, any tasks you performed, and other skills you developed while completing your externship to your resume.

During the time you are attending school and completing your externship, you can start to consider what types of organizations you want to work for after you graduate. Perhaps you wanted to work in a hospital setting, but then you realized that you would prefer a doctor’s office. Or maybe you thought you wanted to work for a public firm, but now you realize a nonprofit would be better for you. Having on-the-job experience at your externship helps you better understand the work environment, so you can decide which type of company suits your needs.

Develop Your Skills

Practicing the hands-on skills you learned in classroom and lab settings is another great benefit of completing an externship. Employing the knowledge you’ve gained in a real-life work environment can set you up for continued career success. The more work experience you get, the better you will be at your job, as the additional practice helps to upgrade your skills.

During your externship, you will have the opportunity to improve your soft skills, including your communication skills, ability to work with a team, time management skills, and much more. Soft skills are equally as important as the hard skills you acquire for your job. Many employers review candidates for soft skills while completing interviews. Additionally, soft skills can help make you more confident in yourself and your abilities, helping you perform better in your career.

Make Professional Connections

Another benefit of choosing a degree program with an externship is that you can begin creating your professional network while you’re in school. Creating positive relationships with people at your externship and with prospective employers can help you build a network that will be of great value when the time comes to submit job applications.

Once you complete an externship and create a professional network, you will have a head start with local organizations and prospective employers. If you have a great experience with your externship and you would like to work for that company, make them aware and be on the lookout for any job opportunities that come along.

An externship provides you with the opportunity to locate a mentor that could assist you on your career path. Perhaps there is someone that could help by offering you guidance and advice along the way that would be a great mentor. Furthermore, you can receive feedback from professionals in the field to help improve your skillset. You can also ask people you worked with during your externship to provide you with references and recommendations when the time comes for you to submit job applications.

Get Started With United

Are you ready to get on the fast-track to a great healthcare career? At United, we have exciting programs that work for you with externships, caring instructors, career services, and student support. Discover our healthcare degree programs and contact us now to get started today!

Why You Should Choose a Direct Admission Practical Nursing Program

Are you dreaming of a career in nursing but don’t know where to start? Or maybe you’re considering a career in healthcare, and practical nursing is one of your options. Whatever your circumstances are, a direct admission practical nursing program can be an excellent choice for you!

Employers are consistently hiring new nurses, making this a great career choice for entering the healthcare field. As more people have access to healthcare services and the baby boomer generation continues to age, the demand for nurses is projected to continue increasing.

With so many different options available for becoming a nurse, where do you begin this journey? A direct admission practical nursing program has many benefits and advantages. Check out our top reasons below on why you should choose a direct admission practical nursing program!

Start Nursing Courses Immediately


One of the main benefits of enrolling in a direct admission practical nursing program is that you will also immediately begin completing your nursing courses as soon as you start the nursing program. You don’t have to wait years, taking general education classes, before you’re accepted into a nursing program. In a direct admission program, you’re accepted “directly” into the Practical Nursing program.

When you choose a program that allows you to start your nursing classes right away, it gives you a lead over people who enroll in a traditional nursing program. You learn critical knowledge and hands-on skills immediately as you jump right into your nursing courses, setting you up to make a meaningful impact in your patient’s lives when you begin your new nursing career.

Take Exact Classes Needed

Most nursing programs that are not direct admission require you to take two years of general education classes, but you can avoid this when choosing a direct admission practical nursing program. This means that you don’t have to take courses that are not related to nursing and instead, you take the exact classes you need. By avoiding classes you don’t need, you save money and time.

At United, we designed our direct admission Practical Nursing program to get you on the fast-track to becoming a nurse. You begin nursing classes immediately and are trained in critical areas, including conducting physical assessments, caring for wounds, monitoring vital signs, and performing routine lab tests.

Graduate In Less Time

When you start your nursing courses right away and take only the classes you need to succeed as a nurse, you complete your courses quicker and graduate sooner. It can take four years or more to finish a nursing program and graduate from a traditional nursing school. If you don’t want to spend that much time and money attending school, a direct admission practical nursing program could be an excellent option for you.

Another reason traditional nursing programs are not as quick is there’s no guarantee you will be accepted into their nursing program. You could spend years taking prerequisites and general education classes and still never be accepted into the program.

Begin Your Career Sooner

When you choose a direct admission nursing program that accepts you right away, allowing you to begin your nursing courses immediately, you can start your nursing career much sooner. This can have a positive impact on your career now and in the future. By starting your career as a nurse quicker, you get to earn money and gain experience faster. When you choose this option, you will be years ahead of those who enroll in traditional nursing programs.

At United, our direct admission Practical Nursing program was created with one goal in mind: to train and prepare you for a nursing career in only 12 months. Our program is designed to give you the education, skills, and experience required to succeed in your nursing career. While enrolled in your nursing classes, you prepare for the NCLEX-PN* exam and have the opportunity to complete your clinicals at a variety of local healthcare facilities.

If you’re ready to take the next step toward achieving your goal of becoming a nurse and want a direct admission program that gets you on the fast-track to your new career, request information today!

 

*Passing the NCLEX – PN exam is required to become a Practical Nurse.

Medical Assisting Program Students Learn Hands-On Skills for Phlebotomy Blood Draws

United Career Institute Medical Assisting program students learn the proper phlebotomy technique for drawing a patient’s blood.

Phlebotomy is an essential skill for students to learn and practice in their medical assistant classes because drawing blood is a very common procedure in medical facilities. If you’ve ever had blood drawn yourself, you know how important it is to have someone skilled in phlebotomy doing the procedure.

There are a variety of reasons a patient may need to have blood drawn. Getting blood tests to check for diseases and certain conditions is a common reason, along with donating blood to help others who are in need.

Gaining the knowledge and experience for hands-on skills like phlebotomy while attending a medical assisting training program sets students up for career success after graduation. Students who practice hands-on skills can provide a better experience for patients once they are on the job.

Medical assistants are vital members of the healthcare team because of their wide-ranging knowledge and skills. In addition to drawing blood, medical assisting professionals perform many other essential tasks, such as taking vital signs, assisting with physical exams, performing certain lab tests, assisting with simple surgeries, and giving injections.

At United Career Institute, our Medical Assisting program trains students in these critical areas and more, setting them up for success in their healthcare careers.

While completing their medical assisting degree classes at United, students prepare for valuable certifications, making them more marketable to potential employers when applying for jobs.

With hands-on phlebotomy training from qualified instructors like in this video demonstration, students have the opportunity to sit for the Certified Phlebotomy Technician* certification while completing United’s Medical Assisting program.

Are you ready to jump-start your healthcare career by learning valuable hands-on skills? Explore our Medical Assisting program today to get on the fast track to an exciting new career. Request information now to get started!

*Certification is contingent on passing this certification exam. Optional at own expense.

New Year, New Career – Irwin

With the start of a new year, it’s the perfect time to evaluate and plan your next career move. Maybe you’re just starting out in your career and are unsure of what steps to take to get your dream job. Or maybe you feel stuck in your current job, but don’t know what to do to advance your career.

We’re here to help you get from where you are to where you want to be! As you set your New Year’s resolutions and goals, you can plan steps for yourself that will get you into a new, fulfilling career.

Check out the steps below to get started on your new career today!

Get Motivated

Before you can make a change or accomplish something great for yourself, you have to get motivated! Motivation is the reason that someone behaves in a particular way. It’s what gets you up in the morning and what encourages you to keep going when things get challenging. Getting motivated is essential for launching yourself into a new career.

In order to get yourself motivated, you need to know what it is that inspires and motivates you. Different people are motivated by different things, so ask yourself what exactly it is for you. For example, you may be motivated to create a better life for your family. After you figure out what drives you forward, keep this in mind as you set your goals, and let it inspire you in your daily life.

Learn New Skills

Now you’re motivated and ready to jump start your new career, but how do you do it? What specifically can you do today that will set you up for success? The answer to this question is to learn new skills! The professional world is constantly changing and if you’re not learning new skills, you can become stagnant in your career. That’s why gaining new skills, knowledge, and experiences are the best way to get you into a better career.

To help you achieve your career goals, we designed our healthcare training programs to give you the exact skills and knowledge employers need in job candidates. At United Career Institute, you will learn in a hands-on environment and have opportunities for real-world application with externships and clinicals.

Update Your Resume

Next, you need to update your resume to ensure you’re giving potential employers the most current information about your education, skills, and previous experiences. When crafting your resume, make sure it’s modern and professional, so you stand out from the crowd of candidates. Check out this previous blog post sharing our Top 5 Resume Tips to Get Noticed!

If you’ve already decided you want to learn new skills, feel free to add your current school and program to your resume. This shows potential employers you are serious about your career and working to achieve more. Just be sure to make it clear that you are still currently enrolled in a training program.

Start Your Job Search

You may think it’s too early to start your job search while still in school or attending a training program, but that’s exactly when you need to start! Begin by making a list of your ideal employers and researching their current job openings, hiring processes, and hiring managers. Follow these companies on social media and review their websites as well.

Once you have done this, you’ll have a much better idea of what it takes to get hired by each specific employer. Feel free to reach out to your top companies with questions you may have, as this will help you get to know the hiring process and company culture. Then, when you’re ready to apply for your new dream job, you will be one step closer!

Put Your Career on the Fast Track with United

Ready to launch yourself into a great new career now? Gain hands-on skills, knowledge, and real-world experience at United Career Institute. Learn more about our programs in Practical Nursing, Medical Assisting, Medical Office Administration, and Phlebotomy today. Request information now to get started!

How to Create SMART Career Goals

For all of us, there are things we want to accomplish in life and in our careers. Maybe your dream is to be the first one in your family to graduate from college. Or maybe you are unhappy in your current job and want to get into a new, more fulfilling career. Maybe you already have a great job and want to advance within your current company.

Whatever it is that you want to achieve in your career, creating goals can help get you there. For goals to be effective, they need to follow a few guidelines. Your SMART career goals should be these five things: Specific, Measurable, Attainable, Relevant, and Timely.

When you create SMART career goals that meet these criteria, you have a much higher chance of reaching your goals. So how do you create SMART career goals? Read on as we share exactly how!

Specific

The first thing SMART career goals need to be is specific, because with very specific goals, you know exactly what you must do to reach them. Here is an example of a specific career goal that someone may have: I want to graduate from a Medical Assisting program in Fayette County within 18 months in order to start a more fulfilling career. This goal is specific enough to work toward and accomplish because it answers these questions:

  • Who: I want to…
  • What: …graduate from a Medical Assisting program…
  • Where: …in Fayette County
  • When: …within 18 months…
  • Why: …in order to start a more fulfilling career.

By answering the questions above when creating your career goals, you know exactly what you need to do to achieve them.

Measurable

The second thing you need to ensure when creating your SMART career goals, is that they are measurable. Goals need to be measured so that you can track your progress along the way. By doing this, you will know if you’re on track to meet your goals or if there is something that needs to be adjusted in order to meet them.

The best way to do this is to break down your larger goal into smaller chunks. In our Medical Assisting program goal example, we could measure it along the way by listing each class that must be taken as part of the program. In doing this, every time you pass a class, you are one step closer to your goal.

Attainable

When creating SMART career goals, the third thing you need to consider is whether the goals are attainable and achievable. This is an important step because when goals are not attainable, it’s hard to stay motivated to keep working toward them. For example, going to Mars within the next month sounds like an awesome goal, but it’s not attainable, because we don’t currently have the technology to go to Mars. So, while it can seem like a good idea to set your goals super high, doing so can be demotivating because you know they can’t be accomplished anyway.

Using our Medical Assisting program example, a few things to consider to ensure this goal is attainable are the following:

  • Do I have the time to commit to the program?
  • Do I have the support system to succeed in the program?
  • Do I have the prerequisites for the program?
  • Do I have the resources to pay for the program?

If you can answer yes to these questions, you’re well on your way to achieving your goal of completing a Medical Assisting program. If you answered no to any of these questions, don’t worry! The United staff can help you through the process!

Relevant

For your SMART career goals, the next thing you need to ensure is that they are actually relevant to you. Is the goal something that you really want? Do you care enough about it to put in the necessary work to reach the goal? Does this specific goal align with your other goals? Does the goal help you get closer to your long-term goals and dreams?

In our Medical Assisting program goal example, it is relevant because completing the program will help accomplish the dream of starting a more fulfilling career. So, by achieving one goal, you are actually working toward a longer term goal of having a career that provides more meaning and fulfillment.

Timely

The last thing to consider when creating SMART career goals is that they must be timely. This means that each goal should have a time frame in which it will be accomplished. Without a deadline and timeframe for your goal, there will be no sense of urgency to continue working toward it.

When creating your goal, in addition to including a deadline to reach the goal itself, add deadlines for specific events along the way. For our Medical Assisting example, you could create deadlines for when you will take and pass each class, complete your externship, and pass your certification tests.

Achieve Your Career Goals

Now you’re on the way to creating your own SMART career goals! If you’ve ever dreamed of completing a fast track training program, starting a new career, or working in an industry that allows you to help people on a daily basis, we have the programs to help get you there.

Learn more about our Practical Nursing, Medical Assisting, and Medical Office Administration programs and request information today to get started!

Meet the New United Fayette County Campus

We’re so excited to announce that Pennsylvania Institute of Health and Technology is now United Career Institute – Fayette County!

Meet the New United Fayette County Campus

As the new United Fayette County campus, we pledge to work with our community, local employers, students, and graduates to enable trained professionals to provide skilled service and care to the local community.

Our purpose is to empower change by creating opportunity, and we will continue this rich tradition under the new United Career Institute name.

“Our promise at the new United Fayette County Campus is to encourage and empower students to meet their full potential, enabling them to succeed in their careers and make an impact on our local community,” said Pam Hughes, Nursing Director at United Career Institute – Fayette County.

As experts in educating professionals, we train students in the hands-on skills and valuable knowledge needed to meet the needs of local healthcare employers and patients.

With our WE CARE approach to education, students are given the support and tools necessary to succeed. We believe in building a relationship with each and every student because at United Fayette County, you’re a person, and not just a number in a crowd.

Meet the New United Fayette County Campus

We help prepare students to succeed in their careers by providing valuable resources such as academic advising, career advising, and personal advising.

Designed with a personalized approach to learning in mind, we offer small class sizes and one-on-one attention to enable each student to thrive.

Helping students create a career development plan, offering a career prep course, providing resume and cover letter development help, and offering externships and job placement assistance are some of the valuable career services we provide.

At United Career Institute – Fayette County, our career training programs prepare students for successful careers in the healthcare field at facilities like hospitals, doctor’s offices, labs, and more. We offer Practical Nursing, Medical Assisting, and Medical Office Administration programs designed to meet the needs of healthcare employers.

Ready to get into your dream career with our fast track career training? Request information or call us at 724-437-4600 to get started today!

How to Dress for Success

Have you ever heard the saying, dress for the job you want, not the job you have? Dressing for success can help you make an awesome first impression and get your dream job, but how exactly do you do this?

Anytime you meet someone new, they begin to evaluate and make assumptions about you based on your appearance, even before you have said a word. Everything from the clothes you’re wearing to the hairstyle you’re rocking contributes to how people perceive you.

So how exactly do you dress for success to make a great impression on everyone you meet? Check out our tips below to find out!

Dress for the Company Culture

Company cultures and dress codes can vary greatly from one business to another. Because every business is unique, it’s best to align yourself with the culture and dress of each business anytime you’re meeting or interviewing with them. For example, banking is a more traditional industry with formal dress codes, so if you are interviewing with a bank, always wear a suit. This will show your professionalism and that you are a good fit for the company.

Before attending a meeting with a company, do your homework to find out what dress code they follow, so you can be prepared and confident! The most common dress codes companies use today are:

  • Business formal – This is the most formal professional dress and commonly found in this dress code are dark colors, formal suits, button-up shirts, solid color ties, and dress shoes.
  • Business professional – In this dress code, you can add more color to your looks, including items like dress pants, professional skirts, sports jackets, ties with patterns, and nice shirts.
  • Business casual – Now you can begin to add more personality to your attire, including shirts with colors and patterns, different colored skirts, khakis, polos, vests, and sweaters.
  • Casual – This dress code is the most informal and allows for many different dress options, including t-shirts, jeans, skirts, sweaters, sandals, and sneakers.

Regardless of what dress code a company follows, it’s best to always dress up for meetings and interviews because this shows your professionalism and helps you make a great first impression.

Dress for the Specific Event

Dressing for success when attending career events is essential for making a lasting impression. For example, when going to a job interview, looking your professional best can give you an advantage over other candidates. Choosing clothing that is business professional, not wearing excessive jewelry or fragrance, and ensuring your hairstyle is clean and neat are all great tips for job interviews. When you only get one chance to make an awesome first impression, you have to make it count!

In the digital world of today, video interviews with programs like Skype are common. Dressing up and looking your professional best is necessary for video interviews because the person will still be able to see your appearance.

Networking events and career fairs require you to dress professionally as well. Always do your best to make a great first impression because the people you meet at these events could be hiring directly, have an influence on the hiring decisions at their company, or could even refer you to other opportunities.

Dress for Success Tips

If you’re a student or new graduate, dressing for success can come with some challenges. You may not currently have many professional clothes, or you could be unsure about what is acceptable in the workplace. Here are our top tips to help you get started:

  • Buy clothes that you can wear in many different ways.
  • Complex patterns can be distracting, so choose more solid colors.
  • Ensure that you’re wearing clothing that is appropriate for work.
  • Keep jewelry to a minimum by wearing only your favorite piece.
  • You want people to be focused on what you have to offer, so cover tattoos and piercings, as they can be distracting.
  • Keep your hair clean and professional.
  • Some people are allergic to perfume or cologne, so don’t wear too much.
  • Choose makeup looks that are natural and professional.

If you’re ever confused about how to dress for success, remember this Oscar Wilde quote: “You can never be overdressed or overeducated.”

Put Your Career On The Fast Track

You’re now ready to dress for success and make a great first impression when meeting someone new!

At United Career Institute, we believe in encouraging and empowering students to reach their full potential and succeed in their careers. Put your dream career on the fast track with programs in Medical Assisting and Medical Office Administration. Request information now to get started today!

United Blog – LinkedIn 101: How to Advance Your Career Using LinkedIn

When working to advance your career, LinkedIn is more valuable now than ever. With over 645 million users in more than 200 countries around the world, LinkedIn can help you get your dream job regardless of where you are or the type of job you want.

LinkedIn is a combination of your living resume and a place to network with other professionals, search for career opportunities, and showcase your knowledge and expertise. As the largest professional social network, having a presence on LinkedIn can help advance your career. Keep reading to find out how!

Create Your Profile

Creating your profile is the first step to advancing your career using LinkedIn. As your living resume, your profile gives you the opportunity to show off your education, skills, experience, and more. Building a complete and professional LinkedIn profile is necessary before applying for jobs on LinkedIn because recruiters will look at your profile when you apply. Here is the list of what to include:

  • Photo – Use a professional looking headshot to help you get noticed.
  • Name – Add your first and last name to be easily found via search.
  • Headline – Include a headline that describes your career, such as “Medical Assistant”.
  • Location – Include your current location, or the location where you’re applying for jobs.
  • Contact information – List your email address, phone number (if you want to include it), and the link to any website or portfolio you have.
  • Background Image – Add a professional background photo that is relevant to your field, such as a photo of you in scrubs if you work in the medical field.
  • About – Use this section to talk about your career, including past experiences and future goals.
  • Experience – List your experience including the organization, your job title, dates employed, and a short description of the job you performed.
  • Skills – List your specialized skills, including both hard and soft skills.
  • Education – List your education, including the school, degree, and years attended.
  • Licenses and Certifications – List all licenses and certifications you hold, including the name, issuing organization, and dates valid.
  • Volunteer Experience – Include volunteer work, including the company, your role, and a description.
  • Accomplishments – List your accomplishments, such as awards, courses, projects, articles, and additional languages you speak.

As recruiters and hiring managers search LinkedIn for potential job candidates, they use keywords to find ideal candidates. For this reason, be sure to include these keywords in various sections of your LinkedIn profile as you are writing the content, as this will make you appear more in search results.

Build Your Network

If you’re just starting out in your career and do not yet have a large professional network, LinkedIn is here to help, as it provides the perfect place to build your network. Start by adding people you already know. Import your phone and email contacts into LinkedIn and send connection requests to them. You can also add teachers, fellow students, alumni from your school, supervisors, and coworkers.

For companies that you want to work for or are well-known in your industry, follow their LinkedIn pages as well so that you see their open positions first. You can also join LinkedIn groups that are relevant to your career in order to meet and connect with other professionals in the groups.

Ask for Recommendations

Recommendations on your LinkedIn profile from supervisors and coworkers can make a huge impact when trying to advance your career. When potential employers see these, they get a sense of how great you are at your job and how valuable you are to others.

When just starting out in your profession, you may not have many people you can ask for recommendations yet. Even if your past work experience is in a different field, begin by asking previous supervisors and coworkers for recommendations.

If you’re currently in school, ask teachers, classmates, and people you’ve worked with at your externship site for recommendations. Even though you haven’t worked directly for other students, they can still recommend you for things like a positive attitude, work ethic, and teamwork skills.

Share Content and Engage

As the largest professional social network, LinkedIn is the perfect place to share your knowledge and expertise. Relevant photos, videos, articles, infographics, and status updates are all great to share. Sharing content from other people and pages is great as well.

Engaging with other professionals on LinkedIn by liking, commenting, and sharing their posts will help you build positive relationships with them. Congratulating others when they get a promotion or have a work anniversary, and reaching out to people individually are also great ways to engage. For example, if you’re applying to a specific job, you can message the recruiter who posted it with questions.

Search for Job Opportunities

With your awesome profile and great recommendations, you’re ready to search and apply for jobs on LinkedIn. Finding the perfect job for you has never been easier because you can search based on many different criteria, such as job title, keyword, company, location, industry, experience level, and more.

If you’re serious about a job, send a connection request to the recruiter who posted the job. This shows that you’re interested in the position and have done your homework.

There is a “Career Interests” section in LinkedIn that allows you to let recruiters know you’re open to new career opportunities. Turn this on and add your preferred job title, job type, and location. Doing this increases your chances of recruiters contacting you because they already know you are interested.

Fast-Track Your Career Today

Now that you’re on the way to advancing your career using LinkedIn, get the training and certifications needed for your dream job. United Career Institute is here to help you succeed with fast-track training programs in Medical Assisting and Medical Office Administration. Call (724) 515-2440 or request information to get started now!

How to Create Your Personal Brand

Creating a strong personal brand can advance your career by gaining the attention of potential employers and other professionals, but how do you create a strong personal brand?

Personal branding gives you the opportunity to be known for anything you want by creating a specific image of yourself. Just like companies create brands to be known for things like great running shoes or awesome technology products, you can do the same thing for yourself.

An example of a company that has used branding to become extremely successful is Apple. When watching an iPhone commercial, you know it’s an Apple ad before seeing the product, but how? What about that feeling you get when walking into an Apple store or why Apple products always have the same look and feel? This is all because Apple has spent years branding themselves so that we all know when we’re having an Apple brand experience.

How to Create Your Personal Brand

You can use the same power of branding to get your dream job, but how do you do it? Read on as we share the five steps to create your awesome personal brand!

Step 1: Align your personal brand to your professional goals

Deciding exactly what you want your personal brand to be and what you want to be known for is the first step to creating your personal brand. This is known as your brand identity. Figuring this out is essential because everything else builds on it. Ask yourself these questions to figure out your brand identity:

  • Why are you creating a personal brand?
  • What are your professional goals?
  • What do you want to be known for?
  • What are you passionate about?
  • What are your strengths?

After you’ve answered these questions, you should have a clear picture of what you want your personal brand to be. For example, if you’re a student training for a career in the medical field, your answers could be to start a career in healthcare and build relationships with local medical professionals.

Step 2: Choose your platforms

With the increased usage of social media and mobile devices, personal branding is much easier now than it has been in the past. You can literally create your personal brand at any time, from anywhere. With so many options, how do you decide which platforms to use? Will Facebook or LinkedIn be better for you? Or are Instagram and Twitter the better choices?

When deciding which platforms to utilize for your personal brand, you need to answer this question: Who do you want to reach with your personal brand and which social media platforms are they using?

This step is really that easy. Using our medical student example, Facebook and LinkedIn are the best choices to reach potential healthcare employers and get them to notice you.

Step 3: Network with relevant professionals

Now that you’ve determined what your personal brand will be and chosen your platforms, it’s time to start networking and building relationships with other professionals. Start by finding and following relevant accounts in your field. Like and comment on their posts when you have something to add, as this will help you start to build relationships.

For our medical student example, following industry organizations, community healthcare leaders, potential employers, and industry experts will help build their professional network. When you see posts that align with the personal brand you’re trying to create, feel free to share them! For example, if a healthcare industry organization shares a post about an updated procedure, you can share this to your page as well.

Step 4: Share your knowledge and expertise

Social media gives you the perfect opportunity to show off your knowledge and expertise. Photos, videos, status updates, articles, blogs, tweets, and story posts are all great ways you can showcase your personal brand.

To figure out the best types of content to post, think about what the people you are trying to reach would be interested in. Photos and videos of hands-on skills like phlebotomy and taking vital signs would be great for a medical student to share. These show potential employers that you’re a trained professional who can get the job done.

Step 5: Always be yourself

Remember to always be yourself when creating content and interacting with others online. Your trying to build your personal brand to advance your career, but don’t forget to let your awesome personality shine through! People can tell when you’re genuine and authentic and this will help you make professional connections with them.

Put Your Career On The Fast Track

Now that you’re building your personal brand, get the education and training you need to put your healthcare career on the fast track with United Career Institute. Learn more about our Medical Assisting and Medical Office Administration programs and request information today to get started!