How to Create Your Personal Brand

Creating a strong personal brand can advance your career by gaining the attention of potential employers and other professionals, but how do you create a strong personal brand?

Personal branding gives you the opportunity to be known for anything you want by creating a specific image of yourself. Just like companies create brands to be known for things like great running shoes or awesome technology products, you can do the same thing for yourself.

An example of a company that has used branding to become extremely successful is Apple. When watching an iPhone commercial, you know it’s an Apple ad before seeing the product, but how? What about that feeling you get when walking into an Apple store or why Apple products always have the same look and feel? This is all because Apple has spent years branding themselves so that we all know when we’re having an Apple brand experience.

How to Create Your Personal Brand

You can use the same power of branding to get your dream job, but how do you do it? Read on as we share the five steps to create your awesome personal brand!

Step 1: Align your personal brand to your professional goals

Deciding exactly what you want your personal brand to be and what you want to be known for is the first step to creating your personal brand. This is known as your brand identity. Figuring this out is essential because everything else builds on it. Ask yourself these questions to figure out your brand identity:

  • Why are you creating a personal brand?
  • What are your professional goals?
  • What do you want to be known for?
  • What are you passionate about?
  • What are your strengths?

After you’ve answered these questions, you should have a clear picture of what you want your personal brand to be. For example, if you’re a student training for a career in the medical field, your answers could be to start a career in healthcare and build relationships with local medical professionals.

Step 2: Choose your platforms

With the increased usage of social media and mobile devices, personal branding is much easier now than it has been in the past. You can literally create your personal brand at any time, from anywhere. With so many options, how do you decide which platforms to use? Will Facebook or LinkedIn be better for you? Or are Instagram and Twitter the better choices?

When deciding which platforms to utilize for your personal brand, you need to answer this question: Who do you want to reach with your personal brand and which social media platforms are they using?

This step is really that easy. Using our medical student example, Facebook and LinkedIn are the best choices to reach potential healthcare employers and get them to notice you.

Step 3: Network with relevant professionals

Now that you’ve determined what your personal brand will be and chosen your platforms, it’s time to start networking and building relationships with other professionals. Start by finding and following relevant accounts in your field. Like and comment on their posts when you have something to add, as this will help you start to build relationships.

For our medical student example, following industry organizations, community healthcare leaders, potential employers, and industry experts will help build their professional network. When you see posts that align with the personal brand you’re trying to create, feel free to share them! For example, if a healthcare industry organization shares a post about an updated procedure, you can share this to your page as well.

Step 4: Share your knowledge and expertise

Social media gives you the perfect opportunity to show off your knowledge and expertise. Photos, videos, status updates, articles, blogs, tweets, and story posts are all great ways you can showcase your personal brand.

To figure out the best types of content to post, think about what the people you are trying to reach would be interested in. Photos and videos of hands-on skills like phlebotomy and taking vital signs would be great for a medical student to share. These show potential employers that you’re a trained professional who can get the job done.

Step 5: Always be yourself

Remember to always be yourself when creating content and interacting with others online. Your trying to build your personal brand to advance your career, but don’t forget to let your awesome personality shine through! People can tell when you’re genuine and authentic and this will help you make professional connections with them.

Put Your Career On The Fast Track

Now that you’re building your personal brand, get the education and training you need to put your healthcare career on the fast track with United Career Institute. Learn more about our Medical Assisting and Medical Office Administration programs and request information today to get started!

The Growing Medical Industry in Westmoreland County

All across the country, the healthcare industry continues to grow, and the same is true in Westmoreland County. With an aging population and more people needing medical care, the healthcare industry is projected to continue growing.

In order to keep up with the increased demand for medical services, healthcare providers need employees and professionals at all levels, from those just starting out in their career, to those with many years of experience.

This opens up opportunities for entry-level medical professionals to get in on the ground floor and begin the journey toward a successful healthcare career.

Expanded Healthcare Providers

In 2004, Excela Health was founded when three hospitals came together to meet the healthcare needs of the local community. Excela is the largest healthcare employer in Westmoreland County with more than 4,900 employees, a medical staff of more than 735 physicians, and healthcare professionals in 35 clinical specialties.

In addition, Highmark Health and Allegheny Health Network are entering the healthcare market in Westmoreland County with the opening of a new hospital and community cancer center.

Increased Demand for Medical Professionals

With major healthcare providers expanding their operations in Westmoreland County, the demand for entry-level healthcare professionals is expected to increase. “We see this trend continuing to increase for the next 5-10 years,” said Arnold Thimons, Campus President at United Career Institute.

Hospitals, doctor’s offices, labs, clinics, and other medical facilities are actively hiring people with the right combination of hands-on skills, education, and experience, so they can provide an increased level of care and a better experience to patients.

The Growing Medical Industry

Partnerships with Local Employers

To help meet the needs of the growing medical industry in Westmoreland County, United Career Institute is working to provide trained, career ready professionals to local healthcare employers.

“We’re building partnerships with both Excela Health and Allegheny Health Network to understand their needs and incorporate those needs into our programs and training,” said Arnold.

Our Medical Assisting and Medical Office Administration healthcare training programs are designed to meet the current standards of local employers, giving United students an advantage when starting their careers.

“United has externship agreements with both Excela and Allegheny Health Network to provide opportunities for students to train there,” said Arnold. These hands-on training opportunities help students gain real-world experience and get their foot in the door with local employers.

Put Your Medical Career On The Fast Track

With the expanded healthcare services being offered in Westmoreland County and the increased need for trained medical professionals, now is the perfect time to start your path to a successful healthcare career.

“Come to United Career Institute, because in as little as 18 months, you can be in a medical career right here in Westmoreland County,” said Arnold, when asked what advice he has for someone who wants to work in the local medical industry.

At United, we strive to do more than just help people find careers. We want to make a positive impact on the growing healthcare community in Westmoreland County. To do this, we empower our students to succeed in their careers and make a difference in the lives of others every day.

Are you ready to start your medical career, make a difference, and positively impact people on a daily basis? We’re enrolling for classes now, so request information to get started today!